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Welcome to SIMA! I am glad to host you in the new Holland stand
to share our latest product news and to have a look to the present and the future of the
European agriculture. In 2012 we had to deal with a two-speed industry,
reflecting the general economic trends: positive for Northern and Eastern Countries and stable
or negative in the Mediterranean area. In this challenging context, New Holland Agriculture
reached positive market share results almost everywhere in Europe.
In the tractor business, despite the slight decrase of the industry, we grew by one point,
reaching the highest share of the last four years.
2012 has been great also for combines, where after closing a record season, we confirmed
our trend growing 1.1 points versus the previous year.
Our growth in the Hay&Forage business has been limited, because Customers were waiting
for the new products that have just been launched: the new Tier IV FR range, the new range of
heavy-duty fixed-chamber round balers and the new large square baler offering, aimed
to confirm a leadership that is well rooted in Europe.
Our 2012 results were driven by the specialist and passionate approach of our People, as
well as the performance our Dealer Network -- that has been able to catch all the opportunities
created by our product innovation. Product innovation will be our hallmark also
in 2013, a year that will broaden our vision to answer the new regional approach set by
the new organization of FIAT INDUSTRIAL. From now on we will talk about Europe, of
course, but also about Africa and Middle East -- two fast-growing regions in the agricultural
business. In this new scenario New Holland is more than
ever committed to further reinforce its positioning as Clean Energy Leader, through: a stronger
support to our customers, leveraging on the possibility to share best-practices with other
Fiat Industrial's brands. An even closer partnership with our well-established Dealer Network
• and, of course, the continuous development of our range of innovative, efficient and
sustainable products...as shown by the latest news displayed here at SIMA.
The flagship of the stand is the new T6 AutoCommand we are showing here for the first time: a
combination of enhanced efficiency and productivity in a compact format.
The T6 AutoCommand is the further evolution of our impressive product renewal on tractors,
here well represented also by the T4, the T5 with a special "jeans livery " to represent
its versatility and multi purpose attitude, the T5 ElectroCommand and the TD5, just launched
in the European market. All the products and features exposed here
at SIMA state clearly what New Holland is and will be: a leader always "one step ahead",
ready to shape the agriculture in the coming years.