Tip:
Highlight text to annotate it
X
Why? Easy to ask.
But it's difficult to answer this question.
When I hear this question I think of when my passion was born.
So I have to go back in time, I was born in the 50s.
I remember when I was a child, I used to see a pair of trousers
on the wall in my father's garage: they were blue.
I don't know why but I was fascinated
by these strange trousers with metal bits attached to them.
So I asked my father what they were.
He said he swapped them with an American soldier after the war,
who had nothing to wear to go dancing,
so he gave his military trousers to my father, and they were military jeans.
And they were in the garage for years.
One day, I wanted to try them on for the third or tenth time, but they weren't there anymore.
So I asked my mom where my dad's trousers had gone.
She said someone came along and needed them, so she gave them away.
I was so disappointed I started looking for a pair of trousers like them.
It was difficult though, when I was 14 and I wanted to wear these jeans,
there was no import from USA.
I had to look for second hand jeans in flea markets, and then I found a pair in Paris.
It was a great emotion and my passion was born.
When I was 22 I was buying old and second hand stuff.
Not only jeans but military clothes, boots, shoes and bags.
This passion slowly gave me the opportunity...
to progress in the fashion world.
I wanted to be an architect. I had never dreamed of working in fashion.
This desire to do something in the textile industry
started when I opened a shop of old stuff that no one ever wore,
dead stock they call it.
It was cheap too. People put stuff in their lofts,
then it went out of fashion, they didn't want that stuff anymore.
I went around buying stuff from people and in old shops: that was how my first shop was born.
Luckily it was a success.
It was the beginning of my passion.
So I forgot all about architecture and I started, not only to buy and sell but to produce my own line too.
This line of jeans, the first I created was Liberto.
This was a great success in Europe,
along with the development of the stone-wash we invented.
This was an amazing success and people from America, Italy,
and from many places, started to call me: they wanted me to work for them.
In those days I started to work with Elio Fiorucci.
I was skiing in France when he called me.
The loud speaker said "Mr. Pierre Morisset please contact the desk, there is a call for you".
Elio said he would come and pick me up with a helicopter on the snow.
He wanted to talk to me, he liked my stonewashed jeans and he wanted to work with me.
For me this was the beginning of an international phase.
The help Elio Fiorucci gave me was really exceptional.
I discovered Italy, which I didn't know before, I discovered a world full of good taste and style.
That was the second page of my book, and after that many other companies came along.
I am now working for G-Star company, I have been with them since the beginning,
when there were only four of us: we had a few showrooms in Amsterdam
and today it's a worldwide company, I'm not sure I really know how big it is.
This is what happened to me because of my passion.
And of my love for clothes.
I am here in Florence today, not only for the fair,
but also because I have friends here who sell second-hand clothes.
I have bought some beautiful pieces that were found in lofts,
I always buy beautiful things here in Florence.
My passion will never fade away.
Maybe when I'm not here anymore, then my passion will leave too.
Et voilĂ !